The Wonderbra Push Up bra made its United States debut in 1994. An instant marvel, Wonderbra sold at a rate of one every 15 seconds, quickly becoming the nation's top-selling push up bra. The Wonderbra Push Up bra, the original dramatic cleavage bra, was created in 1963 by designer Louise Poierier. Wonderbra has inspired many imitation bras yet remains the number-one selling push up bra in department stores due to its superior design and comfort. The Wonderbra brand is frequently credited with starting the lingerie revolution. In fact, in the mid 1990's, the Council of Fashion Designers honored Wonderbra "for creating a phenomenon never before experienced in the industry."


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